Selected project

Providing mobile ticketing significantly increases customer convenience and yields cost savings in distribution and administration at the venue.

Turkcell, the leading mobile phone operator in Turkey, promoted a mobile ticketing campaign to permit quick and easy access to the Star Wars Episode III premiere using Gavitec scanners at the point of entrance.

Project

On request of Turkcell, the leading mobile phone operator in Turkey, Gavitec together with Penna, the Gavitec local partner in Turkey and specialist for mobile marketing solutions, developed an easy-to-use and absolutely reliable ticketing system to improve customer service, to generate new revenue streams, to reduce queuing times at the entrance and to provide fast access to the cinema – simply by using the mobile phone as an admission ticket.

Technology

Cineasts bought their mobile tickets cashless via Internet or by phone, and received the ticket as a two-dimensional code in the form of one SMS directly to their mobile phone. The SMS with one code (2d code) contained all the information needed to permit access to the cinema.

Cinema admission

At the cinema entrance, visitors simply presented their mobile ticket to the Gavitec code reader and gained direct access to the movie. Gavitec scanners at the entrance read the SMS with the 2d code (Data Matrix), checked the data and validated the information. While others joined long queues at the box offices, mobile ticket owners could go straight to their previously reserved – and best positioned – seats and enjoyed Episode III of the Star Wars saga with popcorn and cola.

Campaign results

This mobile ticketing campaign has shown excellent results: within one week, more than 30,000 persons went through the cinema-entrance control solution equipped with Gavitec scanners and gained convenient access to the film spectacle. With this technology, ticket purchasing at box offices and paper-based tickets have been resigned to history at most of the movie theatres in Turkey.

Further applications

Gavitec scanners are ideal for use by mobile phone-based CRM-solutions (ticket, coupon, loyalty card) and payment systems. E.g. they can be used as a ticketing solution for events, cinema, transportation or facilities, as well as for mobile couponing applications by retail chains, fast food and other stores. There is no limit to the possible implementations of our products in direct marketing solutions. Please contact us so that we can help you to implement a successful and innovative mobile marketing campaign.