Implementing a targeted mobile ticketing application improves customer satisfaction and strengthens customer loyalty.
Nokia, the world leader in mobile communications, deployed Gavitec’s Mobile Ticketing solution to handle access to the Club Nokia lounge at the CeBIT world trade fair for the second year in a row.
Project
Nokia focused on mobile ticketing to invite the registered members of its online community and loyalty program for Nokia phone owners – Club Nokia – to enjoy free access to the Club Nokia lounge at the CeBIT 2003 and 2004 international trade fairs in Hanover.
Technology
Prior to the event, about 1.4 million registered members of Club Nokia in Germany received a personalized invitation by e-mail or Picture SMS to the Club Lounge at CeBIT. The invitation contained an individualized 2-dimensional entry code (Data Matrix).
Lounge entrance
For admission to the lounge, the VS2300M scanners placed at the entrance were used to read the Data Matrix entry code from the e-mail printout or directly from the member’s mobile phone. Connected to the Nokia member database, the VS2300M automatically checked the decoded information against the registered member data. Once validated, the visitor was welcomed personally on an LCD screen and granted free admission to the Club Nokia lounge. After enjoying free drinks and snacks in the lounge, the Club Nokia members could present their entry code once again at the exit to receive a courtesy present from Club Nokia.
Results
In 2003, 1.4 million club members were invited, of whom more than 20,000 showed up during their CeBIT visit and used the Data Matrix sent as e-mail or as Picture SMS to their mobile phone to gain access to the lounge.
Further applications
The VS2300M can be integrated into many different systems and used for a wide variety of applications in mobile marketing, mobile ticketing and mobile couponing. Please contact us so that we can help you to individually customize your preferred solution.
