Mobile coupons sent to user’s mobile phone offer companies a great opportunity to reach buyers and win new customers.
Mindmatics, a leading German provider of full-service mobile marketing, used Gavitec's stand-alone solution – EXIO – to realize a successful mobile couponing campaign for the German casual-clothing retailer s.Oliver in Munich.
Campaign
More than 100,000 registered members from Mindmatics’ MisterAdGood database received a mobile discount voucher as an encrypted Data Matrix code in a picture message (SMS) to their mobile phone, enabling them to receive 5 Euros off their purchase price with the mobile coupon in 14 s.Oliver retail stores throughout Germany.
Technology
Using Smart Messaging (e.g. Nokia Picture SMS), MMS or EMS technology, the mobile coupons were sent as a unique and encrypted two-dimensional code on the user’s mobile phone. Information like store name, voucher and amount were not only encrypted in the Data Matrix code but also displayed on the phone screen to inform the mobile phone’s user. To support this special time-limited marketing campaign, the 2d code also contained an expiration date.
Coupon redemption
Directly at the Point-of-Sale, customers could print and convert their SMS coupon into a real paper-based discount voucher. Installed in the s.Oliver retail outlets, EXIO were used to scan the SMS coupon directly from the phone’s screen. Using the built-in GSM-module, the EXIO scanner verifies the validity of the coupon using a central database to ensure a voucher is redeemed only once and – in case of a valid coupon – prints out a unique paper voucher.
Further applications
EXIO is ideal for use by retail chains, fast food and other mobile couponing applications. It can also be used as a ticketing solution for events, concerts, cinema or transportation and facilities. There is no limit to the ways our EXIO can be integrated into direct marketing solutions. Please contact us so that we can help you to implement a successful and innovative mobile marketing campaign.
